Curious how Tract got its start? Read how our cofounders and former student-teacher pair, Ari Memar and Esther Wojcicki, leveraged their past experiences to re-engineer education and launch Tract.

Looking ahead five years, Memar said he sees Tract, "As a household brand that’s a part of every child’s coming of age experience, a generational brand,' he said. “I want every kid to feel they are good at something, a genius in some way. And I also want every kid to say that Tract was their favorite part of school.”

Read the full article here on Forbes, then sign up to access all of Tract FREE at