Curious how Tract got its start? Read how our cofounders and former student-teacher pair, Ari Memar and Esther Wojcicki, leveraged their past experiences to re-engineer education and launch Tract.
Looking ahead five years, Memar said he sees Tract, "As a household brand that’s a part of every child’s coming of age experience, a generational brand,' he said. “I want every kid to feel they are good at something, a genius in some way. And I also want every kid to say that Tract was their favorite part of school.”
